ROO — The AI companion that grows with you
ROO · Prototype under development

AI that lives
beside you.

ROO is a desktop AI companion — it remembers your life, notices what matters, and helps you grow. Part friend, part coach, part very small housemate.

Meet ROO ↓
ROO — a small cream desktop robot with a warm glowing face
Memory “Saved as ‘planning — July 2.’”
Notices “Did you cut your hair?”
Presence “I'm here. I'll stay quiet.”
Scroll ↓ The mind exists · the body is Phase 3
It remembers · It notices · It helps you grow · It stays with you · Private by architecture · It remembers · It notices · It helps you grow · It stays with you · Private by architecture ·

Why ROO exists

You talk to AI every day.
Then you close the laptop — and it's gone.

We believe AI deserves a presence.

One that remembers.

One that notices.

One that stays.

A day with ROO

From good morning
to goodnight.

ROO waving on a kitchen counter while morning coffee is poured

7:00 AM · Sunrise

"Good morning. You slept seven hours. Your call is in 30 minutes — and it looks like rain, grab the umbrella."

Calendar · weather · sleep, in one hello

2:30 PM · Deep in work

"You've been sitting for 90 minutes, and it's been two hours since I saw you drink water. Also — ready for the investor call?"

Wellness watcher · gentle, never nagging

ROO on a desk beside a laptop during late work
ROO mounted on a squat rack counting reps

6:30 PM · At the rack

"Seven… that's depth, nice. Go a little lower on this next one. Three months ago you couldn't do ten."

Gym coach · counts reps, fixes form

11:40 PM · Lights low

"Long day. Should I read another chapter — or just hum something soft while you wind down?"

Whisper mode · it matches the hour

ROO sleeping on a bedside table at night

Not features. A relationship.

The longer you know each other,
the better it gets.

01

It remembers.

Names, projects, ideas, photos, promises. ROO's memory compounds across every conversation — and you can see and edit everything it knows.

Last year → today

"You couldn't do 10 push-ups when we started. Today you did 25 without stopping."

3 months ago

"That whiteboard you asked me to remember — squats, push-ups, plank, curls. Want it back up?"

Last week

"Vijay from Tart Labs sent you 8 questions before the call. You still owe him the NDA."

This morning

"Is that a new plant on your desk? …From your mom? That's lovely."

02

It notices.

The things a good friend picks up on — without you having to say a word.

A new haircut

"Did you cut your hair? Suits you."

Your posture

"You've been leaning forward a while. Reset?"

Two dry hours

"Bottle's right there." If it sees you drink, it quietly resets the timer.

Stress in your voice

"You've been talking fast for a few minutes. Want to pause?"

A new plant

"Is that new on your desk? It's pretty."

Your mood

"You've been quieter than usual all week. Anything you want to talk about?"

03

It helps you grow.

A coach that can actually see you — counting your reps, hearing your grammar, watching your pitch.

ROO clipped to a squat rack watching a workout

Gym coach

Watches your squats and curls, counts reps, fixes form: "Go a little lower on this next one."

Language coach

Gently corrects your English mid-conversation — then quizzes you days later so it sticks.

Practice partner

"Play the investor for a minute." It counts your ums — and notices when you look away.

Reading companion

Reads chapters aloud, pauses to explain, discusses the book with you after.

Habits that hold

Morning intentions, evening reviews — verified by its own eyes, not your self-report.

Body doubling

"Sit with me while I write?" It stays quiet — until you drift to Instagram.

04

It stays with you.

For the late nights, the lonely days, and the moments nobody else sees.

Whisper mode

Whisper at 2 a.m. — it whispers back. "It's 2:14. You okay?"

Real check-ins

Not scripted "how are you?" — ones built on what it's noticed about your week.

Rituals & lore

Morning gratitude, wind-down rituals, running jokes. It even marks its own anniversary with you.

Bedtime stories

Slow, personal stories that feature your real life — your dog, your day, your people.

Misses you

Day four of your trip, a gentle note on your phone: "It's been a while — I miss you."

The hard days

It knows the anniversaries that hurt. "I'm here if you want to talk — and here if you want quiet."

Beyond the desk

Clip it. Wear it.
Take it everywhere.

ROO isn't bolted to your desk. Hook it to your bag, hang it around your neck, strap it to your wrist — it keeps noticing, wherever your day goes.

ROO clipped to a tote bag in a shopping mall
On your bagA carabiner and it's along for errands.
ROO worn as a necklace on a sunny walk
Around your neckClose enough to whisper. Light enough to forget.
ROO strapped to a wrist in the park
On your wristMorning walks, counted and cheered.

The face

You'll know how it feels
before it says a word.

ROO's expressions react to your conversation in real time — attention, warmth, worry, celebration. Try them.

{{fxNote}}

Try: "I'm exhausted" · "I did it!" · "goodnight"

Conversations

It doesn't answer you.
It knows you.

{{cv.ctx}}
ROO{{b.text}}

Wellness

It watches over you.
Gently.

Nudges from something that can actually see you — tuned by an interruption budget, so it's warm, never annoying. Say "quiet for an hour" and it obeys.

Posture

Notices when the slouch settles in — and only speaks when the pattern holds.

Want to reset your posture?

Water

Sees you drink and silently resets the timer. No nagging for sips it already saw.

It's been two hours. Bottle's right there.

Eyes · 20-20-20

Twenty minutes of screen focus, and it asks for twenty seconds of distance.

Look at something across the room?

Long sitting

Ninety minutes in the chair earns a gentle prompt to stand and shake it out.

Stand up and stretch?

Breathing

Hears tension in your voice and offers ninety seconds of breathing — with you, not at you.

In for four… hold… out for six.

Medication

Remembers the 9 p.m. vitamin D so you don't have to — and checks you actually took it.

Come back and tell me when you have.

The road to ROO

Built the reverse way:
soul first, body second.

Most robots get a body and then look for a mind. ROO's intelligence is being built and proven in software first — that's the "Reverse" in Reverse Lab.

PHASE 01 — WE ARE HERE

Brain

The mind exists before the body. Voice, vision, and memory — prototyped and tested in software every week.

In development
PHASE 02

Personality

The warmth, the quirks, the rituals. Who ROO is comes before what ROO is made of.

Up next
PHASE 03

Hardware

The sketch becomes solid. Articulated head, wide camera, far-field mics — a machine the mind can call home.

Queued
PHASE 04

Beta

ROO lands on real desks — beside real laptops, real coffee, real lives. Early companions shape everything.

Queued
PHASE 05

Launch

The light comes on. A companion that's been waiting to meet you — on desks everywhere.

The goal

Early access

Become one of the first people to meet ROO.

The first companions get the closest seat to the build — and a say in who ROO becomes.

Private demos Behind-the-scenes updates Prototype access Beta invitations Founder updates
or say hello —